The ROI Math Behind Vehicle Fleet Branding

A single delivery van in daily urban use generates tens of thousands of visual impressions a month — at a fraction of the cost-per-impression of static billboard media, and with no recurring media spend after the wrap is installed.

The payback period depends heavily on fleet utilisation and route density, which is why we build a simple impressions model with clients before quoting: daily mileage, route overlap with target demographics, and average dwell time at stops all factor in.

Wrap durability is the other half of the ROI equation. A 7-year cast vinyl wrap amortises the upfront cost over a much longer window than a 3-year budget wrap that needs replacing twice in the same period — often making the premium material the cheaper option over the vehicle's service life.